Wayfinding & Graphics

Wayfinding is a relatively new discipline used by planners and designers to communicate information that guides visitors confidently from one point to the next in a clear and efficient manner. The primary goal of any well planned wayfinding system is to enhance the visitor experience. A well planned wayfinding system is a key component to a tourism program, big or small, that will allow guests to enjoy their visit, focus on why they came there and go home happy. The basic goal is to know where you are, know where you want to go and how to get there.